More people are using ad blocking software when browsing the internet, causing a real issue for sites that generate revenue from advertising. In response, Condé Nast’s men's mag GQ has begun asking readers to either turn their adblock off or pay to access its articles.

Advertising on smartphones can be annoying, with many people frustrated by pop-ups that slow them down and block their screens. But they could become a thing of the past, with Apple's iOS set to allow ad blocking extensions for the first time on mobile versions of its Safari browser.

Native advertising has exploded over the internet in recent years. But for many consumers, figuring out what’s been paid for and what’s strictly editorial can be confusing. Nathaniel Evans, who studies the phenomenon, explains to Canvas8 why people often don’t recognise sponsored content.

Advert-blocking browser plugins are growing at a rate of nearly 70% year-on-year. The most popular, AdBlocker, reached 150 million users in June 2014. And if people really are more likely to climb Mount Everest than click a banner ad, what is next for online advertising?