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  • Dolce & Gabbana covers up with new line
  • Dolce & Gabbana covers up with new line
    Febrianto Pudi Utama (2015) ©

Dolce & Gabbana covers up with new line

Muslim fashion is sometimes overlooked for consisting solely of plain, robe-like dresses and hijabs, but this is far from the truth. Muslim women have been styling up their scarves and accessorising their abayas for years, and now the fashion world is starting to realise the market potential.



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    Middle Eastern tourists spent £888 million in London in 2014, leading many luxury retailers to offer VIP treatment around Ramadan, including Arabic speaking concierges and chauffeurs. What’s this group’s ideal shopping experience? And how can brands target consumers that already have it all?

  • DKNY celebrates Ramadan DKNY celebrates Ramadan

    Each year, Muslims worldwide observe Ramadan. It's the month when brands spend the most on marketing to Muslims, hoping to attract customers breaking their fast in the evening. Having already launched an Arabic website and stores in the Middle East, DKNY introduced a Ramadan collection in July 2014.

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  • Lifting the veil on beauty Lifting the veil on beauty

    The launch of a new shampoo by Henkel aimed specifically at women who wear headscarves is symbolic of the many innovations happening in beauty. Brands like Unilever and Henkel are beginning to truly understand and meet the unique needs of untapped markets like Muslim women.