We all know video killed the radio star. Or did it? Radio might’ve been wrongly presumed dead all these years according to new research, which reveals that radio in the US has greater reach than a number of media, including television. So what does this finding mean for marketers?

Averaging 2.2 million listeners per episode, NPR’s Serialpodcast is not just a cultural phenomenon, but a game-changer for a formally underappreciated medium. But why has the story of a 1999 murder in Baltimore struck such a chord? And what is it about the lure of audio that’s driving a talk radio revival?

Consumers have grown accustomed to convenience, and as a result we’re putting down the remote and picking up the laptop when it comes to watching our favourite shows. As TV networks in Australia are beginning to feel the pressure, they’re seeking safety in numbers.

Young people have always looked to music, filtered through radio DJs, for identity. For generations growing up with every song at their fingertips and algorithms replacing DJs, how is the medium being redefined, and what new roles can it fulfil?