Gens Y and Z will pay more for healthy food

Signal4 Jan 2016

Many people claim to have swapped burgers for beansprouts and chips for carrot sticks, but how many are actively choosing quality, healthy food? Although we'd all like to think we’re healthy eaters, younger consumers are more likely to put their money where their mouth is.

©Robert Couse-Baker (2015)

case study·
29 Oct 2015

Chipotle's Cultivating Thought: cups and bags with stories to tell

case study·
29 Oct 2015·
LAST UPDATED 13 Oct 2023

“Must a cup or bag suffer an existence that's limited to just one humble purpose?” Given that, as part of its Cultivating Thoughts campaign, Chipotle’s packaging is now adorned with evocative literature, the chain doesn’t seem to think so. But is there such a thing as intelligent wackaging?

case study·
12 Oct 2015

Eatsa: quick quinoa that's as craveable as junk food

case study·
12 Oct 2015·
LAST UPDATED 13 Oct 2023

Around 80% of Americans eat fast food at least once a month. Hoping to get them swapping burgers for quinoa, Eatsa offers healthy lunches via a fully automated service. The brand boasts a data-led approach to making tasty and nutritious meals, but can it end a national obsession with junk food?

case study·
7 Jul 2015

McDonald’s Eat-In: slowing down fast food

case study·
7 Jul 2015·
LAST UPDATED 13 Oct 2023

News that McDonald’s profits fell 21% in Q4 2015 highlighted how the brand had lost touch with consumers. Trials in Australia and the Netherlands aim to make the brand relevant again, but can customisable menus and more comfortable restaurants bring people back through the golden arches?