Procter & Gamble blame Gilette's declining sales on the continuing trend for men sporting stubble or beards. Though beards were once seen as 'for hipsters', the facial hair fashion choice now sits firmly in the mainstream.

For many men, shaving is one of life's necessities, with 75% of American men shaving daily. But a marketing war between Gillette and Schick has created a razor market that's expensive and over-engineered. Selling cheaper, back-to-basics razors, can Harry's offer an alternative?

Men in India, like men in many other places, are not traditionally expected to take care of their looks. But with brands increasingly offering male-friendly beauty products, this orthodoxy is slipping. And new start-up The Man Company offers a place online to buy them all.

The campaign will feature identical twins Dean and George Georgiades, who are only distinguishable by their facial hair, compete in a series of challenges to find out if men look better with beards