Should luxury brands be digitising? Should they be championing sustainability? What do customers expect in-store? As part of our Expert Outlook 2016 series, we speak to three experts about the value of experience, customisation and increasingly time-poor luxury consumers.

Burberry’s Spring 2016 line has been released to the masses – but only if they’re on Snapchat. The British-born fashion house is giving users exclusive access to behind the scenes photos and videos shot by Mario Testino for just 24 hours. But does Snapchat really say 'luxury'?

The luxury goods market is worth €224 billion, so it’s no surprise that when it comes to change, many top-tier brands see no point in fixing something that doesn’t seem broken. But has a conservative approach to brand messaging grown stale? And how does luxury fit into a world of tweets and likes?

While fashion houses like Saint Laurent typically opt for techno DJs at shows, Burberry has traditionally taken a more reticent approach, promoting and playing acoustic music from young Brits. Now, the UK fashion house is partnering with Apple to curate a branded channel on Apple Music.