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  • People are picking out holiday destinations online
  • People are picking out holiday destinations online
    Jason Howie (2012) ©
SIGNAL

People are picking out holiday destinations online

How do you decide where to jet off to when you go on holiday? While holiday brochures, online reviews and TV ads all sway people towards picking out their perfect break, research suggests that content on social media is one of the most powerful influencers for travellers.

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