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  • Lads' mags could be gone for good
  • Lads' mags could be gone for good
    Bauer Media (2015) ©

Lads' mags could be gone for good

Lads' mags' tenacious grip on an evolving and elusive male stereotype has finally given out as both FHM and Zoo print their last pages – both online and offline. While many will not be sad to see them go, their demise marks the end of a two-decade definition of lad culture.



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    With lads’ mags Nuts and Front publishing their final issues in April 2014, The Sun’s Page 3 under fire, and even the relatively more sophisticated idea of metrosexual man now an assumed norm, does the 'lad' still exist? If so, where can he be found? And is it worth trying?

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