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  • Retailers cash in on Chinese singletons
  • Retailers cash in on Chinese singletons
    kris krüg (2012) ©
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Retailers cash in on Chinese singletons

'Treat yo self!’ They're the immortal words of Tom Haverford and Donna Meagle on Parks and Recreation, and the mantra of Chinese holiday, Singles' Day. As people let loose and live by those words for a day, retailers can expect huge profits, making steps to guarantee it.

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