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  • Tommy Hilfiger offers customers v-commerce
  • Tommy Hilfiger offers customers v-commerce
    The New York Times (2015) ©
SIGNAL

Tommy Hilfiger offers customers v-commerce

Virtual reality is on the rise, and two-thirds of consumers say they’re interested in ‘v-commerce’ – shopping through VR. The latest brand to adopt it as sales tool in brick-and-mortar stores is Tommy Hilfiger. But will the lure of a VR headset actually get people spending?

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