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  • Uniqlo helps you choose the perfect t-shirt
  • Uniqlo helps you choose the perfect t-shirt
    BrandChannel (2015) ©
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Uniqlo helps you choose the perfect t-shirt

People are often overwhelmed when shopping for clothes. Does this colour suit me? Are these jeans really my style? And it's perhaps why people ask their friends to go shopping with them, for a little extra advice. A Uniqlo campaign is now using neuroscience to further help with the decision.

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