Kim Kardashian pays someone $100,000 a year just to retouch her selfies. Indulgent? Definitely. But she’s not the only one willing to cheat to achieve the perfect digital look. More and more of us are editing our photos to ensure only our most beautiful self appears online.

With 350 million photos uploaded to Facebook every day, people are creating and looking at more images of themselves today than at any other point in history. And as our lives become permanently on display through the growth of social media, it’s changing how we see ourselves.

Laci Green starting uploading videos to YouTube in 2008, and by 2014 her channel had received over 1 million subscriptions. She was announced in December 2014 as the face of MTV's first ever original content YouTube channel - Braless. Is the future of MTV on YouTube?

Lena Dunham is the latest star to grab a slice of the lifestyle sector with the launch of her e-newsletter, ‘Lenny’. Aimed at young feminists, it’ll cover everything from politics to style, without shying away from the nitty gritty. But will such a retro medium resonate with Dunham’s young fans?