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  • ‘Anti-sweat’ could be the next big beauty thing
  • ‘Anti-sweat’ could be the next big beauty thing
    Nathan Rupert (2009) ©

‘Anti-sweat’ could be the next big beauty thing

There’s nothing worse than going for a run (or just running for a bus) and feeling your make-up slipping down your face as you start to perspire. But an increasing number of make-up ranges are making anti-sweat claims. Is this the solution that women with an active lifestyle have been waiting for?



  • Article image Nike's World Cup Kit: Women's Football is top of the league

    Nike has unveiled the new shirt for the US women’s football team; it’s clean and simple. But the real significance? It comes in men’s sizes. Women’s football is the fastest growing sport in the world, but the industry has under-served females for years. What does this mean for the industry?

  • This Girl Can encourages UK women to exercise This Girl Can encourages UK women to exercise

    The UK ranks in the top five most overweight countries worldwide, with 66% of people either overweight. Of that number, 29% of girls aged 5 to 18 are overweight, and 8% obese. A Sports England TV ad is encouraging women who are uncomfortable with their figure to get into exercise.

  • Article image Without Walls: a love affair with lycra

    Yoga products are worth $27 billion annually in the US. And while it's true that the number of people practising yoga – predominantly women – has increased by 20% in recent years, that doesn't explain why sales of yoga wear are up 87%. Are yoga pants set to become the next Levi's 901s?

  • Article image What's so bad about feeling sexy while you sweat?

    Women's fitness and wellness is an increasingly sexualised industry, characterised by an obsession with an enhanced physical appearance. But how do real women feel about the sexualisation of wellness? Could the allure of feeling sexy encourage more women to work out?