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  • Gen Y wants fast-food to go healthy
  • Gen Y wants fast-food to go healthy
    Amanda Dias (2010) ©
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Gen Y wants fast-food to go healthy

As Gen Yers continue to eschew fast-food restaurants, what can brands in the market do to win back their customers? According to a recent survey, an improved focus on health would be a positive start, with Gen Y looking for high quality food without high calorie fears.

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