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  • The British are spending big on breakfast
  • The British are spending big on breakfast
    Peg (2011) ©
SIGNAL

The British are spending big on breakfast

Breakfast may or may not be the most important meal of the day, but Brits are certainly treating it that way – they're spending £76 million every day on eating out in the morning. As the habit becomes part of the public’s routine, what’s behind the British breakfast boom?

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