An African City shows a glossier side of Ghana

Signal22 Jul 2015

Four fashionable, professional women, starring in a show about life and love in the big city. Sound familiar? It’s not Sex and the City, it’s An African City, a popular web series following the lives of four women returning to the Ghanaian city of Accra after years spent in the diaspora.

©An African City (2014)

case study·
30 Jan 2015

Vlisco: African Luxury for global fashionistas

case study·
30 Jan 2015·
LAST UPDATED 13 Oct 2023

Vlisco defines West African luxury. Established in 1846 by a Dutch trader, today Vlisco produces 75% of all African wax fabrics bought and sold worldwide, coveted by fashionistas and high-end designers in the West and Africa alike. How has Vlisco forged such a unique bi-cultural brand?

case study·
16 Jul 2014

High Maintenance: webisodes for a discerning internet audience

case study·
16 Jul 2014·
LAST UPDATED 13 Oct 2023

The word ‘webisode’ isn’t often associated with quality viewing. Finding content worth watching usually means trawling through cat videos and porn. Yet one in three Americans would give up TV in favour of online. Can High Maintenance change perceptions of made-for-web content?

Fuse ODG: the sound of new Africa

Vlisco: African Luxury for global fashionistas

High Maintenance: webisodes for a discerning internet audience

Are we all turning our TVs off for good?