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  • China's youth are increasingly liberated
  • China's youth are increasingly liberated
    Martin Pil├ít (2013) ©

China's youth are increasingly liberated

A video showing a Chinese couple having sex in a Uniqlo changing room in Beijing has been viewed millions of times just a few days since it was uploaded. This is symptomatic of the increasing hedonism of Chinese youths whose values are diverging from their communist roots.



  • New Look sells Britishness in China New Look sells Britishness in China

    Britishness – from Rolls Royce to Burberry – is a huge selling point in China. But what about lower-end products? Fashion chain New Look has announced its expansion into China is moving faster than expected. So what's fuelling this love for an everyday British high street retailer?

  • Article image Why luxury is a way of life in China

    Renowned for an insatiable appetite for luxury, within ten years China will account for 50% of global luxury purchases. But as discretion becomes the mark of distinction, who are these luxury consumers, how are their tastes evolving and what compels them to part with their cash?

  • Article image Xiaomi: the iPhone of China

    With a reputation for quality, foreign brands dominate Chinese technology markets. But in 2014, homegrown Xiaomi overtook Samsung and Apple to become the biggest smartphone manufacturer in China. How did a Chinese company manage to build enough prestige to compete with the big boys?

  • Article image How superstitions and beliefs affect marketing in China

    Babies born in China in 2015 (the Year of the Sheep) are thought to be unlucky. So unlucky that thousands of mums rushed to have a baby in the more favourable Year of the Horse. Superstitions still hold fast in rapidly modernising China. How can international brands avoid making cultural mistakes?