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  • Gen Y women love expensive make-up
  • Gen Y women love expensive make-up
    Meg (2010) ©
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Gen Y women love expensive make-up

Gen Yers don’t have the most disposable income to spend on beauty, but that doesn’t mean that they're buying any cheap product. A new survey reveals that it’s quality they shop for – as much as value – and demand for the best-performing products is benefiting premium brands.

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