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  • New Look sells Britishness in China
  • New Look sells Britishness in China
    New Look (2015) ©
SIGNAL

New Look sells Britishness in China

Britishness – from Rolls Royce to Burberry – is a huge selling point in China. But what about lower-end products? Fashion chain New Look has announced its expansion into China is moving faster than expected. So what's fuelling this love for an everyday British high street retailer?

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