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  • People are taking ownership of their bodies
  • People are taking ownership of their bodies
    Alex Proimos (2012) ©
SIGNAL

People are taking ownership of their bodies

"For centuries, people didn’t own their bodies," reads the introduction to a new Havas study. "Women’s bodies were for giving birth; men’s for labour." But today, people have taken ownership of their physical selves, and how you maintain your body is as much of a status symbol as what you wear.

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