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  • Nothing drives spending like narcissism
  • Nothing drives spending like narcissism
    Verónica Bautista (2013) ©

Nothing drives spending like narcissism

It doesn’t matter what income you’re on, everyone spends in the struggle for status. From make-up to man-bags, protein shakes to plastic surgery, jewellery to private jets – we all splash cash in the name of vanity. And new research shows that these purchases could be worth as much as $4.5 trillion.



  • Wellness is becoming a new status symbol

    Wellness is becoming a new status symbol

    From green smoothies to coconut water, grass-fed meats to all-natural skincare, Australia is reaching for a new kind of luxury synonymous with the upper echelons of society. Wellness has become a status symbol – the only irrefutable way to make a statement about how privileged you are.

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    What does ‘beauty’ really mean?

    With 350 million photos uploaded to Facebook every day, people are creating and looking at more images of themselves today than at any other point in history. And as our lives become permanently on display through the growth of social media, it’s changing how we see ourselves.

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    How the gym is redefining what it means to be a man

    Painstakingly pumped and carefully chiselled – this is the body ideal of the ‘spornosexual’. UK sales of protein products increased from £73m in 2007 to £170m in 2012, and steroid users rose 645% from 2010-2013. But what’s fuelling the quest for more muscle amongst ordinary men?

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    BeautyPlus: fulfilling Asian beauty ideals

    Asia's selfie obsession is more prominent than ever, giving rise to beautifying apps that automatically detect facial features, and enhance them according to Eastern beauty ideals.