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  • Nothing drives spending like narcissism
  • Nothing drives spending like narcissism
    Verónica Bautista (2013) ©
SIGNAL

Nothing drives spending like narcissism

It doesn’t matter what income you’re on, everyone spends in the struggle for status. From make-up to man-bags, protein shakes to plastic surgery, jewellery to private jets – we all splash cash in the name of vanity. And new research shows that these purchases could be worth as much as $4.5 trillion.

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