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  • Moving away from Cinco de Mayo
  • Moving away from Cinco de Mayo
    Mauricio Balvanera (2007) ©

Moving away from Cinco de Mayo

Colourful sugar skulls, oversized sombreros and vats of tequila; the trappings of Cinco de Mayo are loved by partygoers (and brands) the world over. But does the Mexican festival look the same back home? Or are there more authentic ways to celebrate Mexico's national identity?



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  • Heineken goes big in Mexico Heineken goes big in Mexico

    Roughly a million Mexicans reach drinking age each year. Heineken is tapping into that demographic as it plans to build a $474 million plant in Northern Mexico – where beer consumption is at 100 litres per capita, even rivalling the heavy alcohol consumption of countries like Belgium.

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