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  • Protein World profits from pissing people off
  • Protein World profits from pissing people off
    Protein World (2015) ©
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Protein World profits from pissing people off

"Why make your insecurities our problem?" reads a tweet from supplement brand Protein World, after complaints poured in over a controversial billboard. It's followed by a passive aggressive winking emoji and tweeted directly at a potential customer – breaking every rule in the social media playbook, right? 

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