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  • Gen Xers are listening to the pop charts again
  • Gen Xers are listening to the pop charts again
    Georgie Pauwels (2014) ©

Gen Xers are listening to the pop charts again

Grunge and Britpop may have defined Gen X's music tastes, but research shows that many current chart-topping artists – such as Taylor Swift – are now creeping into the musical playlists of 40-somethings. Is this just part of Xers' mid-life crises or an attempt to reclaim a forgotten youth?



  • Predicting the next big music artist Predicting the next big music artist

    Iggy Azalea became the first artist since the Beatles to secure No. 1 and No. 2 spots of the Billboard Hot 100 simultaneously with her first two charting singles. While it took the industry by surprise, music analytics company Next Big Sound predicted her rise in the charts.

  • Article image Why do people go to music festivals?

    Every year, more than 6 million people attend live music events in the UK. Festivals are no longer about peace, love and LSD – they're commercial success stories. But have they kept any of their rebellious spirit, or are they just Instagram islands where anything goes?

  • Article image PonoPlayer: music for real connoisseurs

    Neil Young's new HD music player, PonoPlayer, surpassed its Kickstarter goal of $800,000 just hours after launching. But can people really tell the difference in sound quality, or is it purely psychological? And how will its Toblerone shape fit in our flexible, sleek world?

  • Article image Tuned in: how 'Generation App' are redefining radio

    For generations growing up with every song at their fingertips and algorithms replacing DJs, how is the medium of radio being redefined, and what new roles can it fulfil?