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  • UK insurers are adopting cuddly spokespeople
  • UK insurers are adopting cuddly spokespeople
    Churchill (2015) ©
SIGNAL

UK insurers are adopting cuddly spokespeople

Thinking about buying insurance? Fancy a talking robot thrown in? Perhaps you’d prefer a toy dog or maybe an aristocratic Russian meerkat? Able to reel off company catchphrases when squeezed or pulled, these cute and cuddly characters are becoming the spokespeople of UK insurers.

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