When you think of pens, you might think of Parker. When you think of notes, you'll probably think of Post-it. And when you think of notebooks, you think of Moleskine. But how has the traditional paper brand managed to successfully reinvent itself in the digital age?

In an average day over 92,000 articles are posted online - the sheer volume of content is just unmanageable and impossible to consume. Combating this, UK-based PaperLater lets you save articles from the web, and in three days a customised printed paper is delivered to your door.

In a world where Kindles, tablets and electronic notebooks are a constant threat to the livelihood of the traditional pen and paper, premium notebook manufacturer Moleskine is adapting. Enter the Livescribe Notebook – a notepad that backs up every doodle on a companion app.