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  • Hotel rates guests with ‘reverse reviews’
  • Hotel rates guests with ‘reverse reviews’
    Zach Dischner (2014) ©

Hotel rates guests with ‘reverse reviews’

Ever since TripAdvisor came onto the scene, guests have been able to review hotels. But what if the tables were turned and hotels were able to review guests? One hotel in Australia is about to find out with a new social experiment called ‘reverse reviews’ that offers well behaved guests rewards.



  • Paying with cuddles and fist-bumps Paying with cuddles and fist-bumps

    As people embrace new ways to exchange value without money, in the run up to Valentines Day, a spate of brands are letting customers pay with anything from a cuddle to a fist-bump. As PR stunts, they're working. But in practice? They're a little awkward.

  • Article image Rewardle: a loyalty scheme for indie coffee shops

    The Australian coffee shop industry is valued at over $4 billion, and independents account for 95% of all outlets - but the data-driven deals and promotions that big chains can offer pose a threat. Can digital loyalty scheme Rewardle give small coffee shop owners an advantage?

  • Article image Paying with perspiration and trading in Tweets

    Brands want people to interact with their products and services - because interaction can take on value as an alternative to traditional currencies. But what's in it for consumers?

  • Article image Nike+ Auction: running for rewards

    A new campaign from Nike offers participants the chance to convert the distances they run into tangible rewards.