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  • Playboy's SFW strategy is a success
  • Playboy's SFW strategy is a success
    Thomas Hawk (2006) ©
SIGNAL

Playboy's SFW strategy is a success

Most people's first experience of Playboy invariably involves buying one of the magazines and keeping it hidden from anyone else. But the company is attempting to shake off the embarrassment attached to its content by launching a 'safe for work' website, and it's proven to be hugely popular.

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