“You can still like fashion and be a feminist,” says Mother's Katie Mackay. But with enduring stereotypes, the 'taboo' topic has often been avoided by women's magazines – until now. Can a new campaign by fashion magazine Elle 'rebrand' feminism?

You are what you wear. Kids' clothes with messages like “training to be batman’s wife” or “future bride” can negatively affect girls' perceptions of themselves. Clothing line Princess Awesome is fighting gender stereotyped kids' fashion with alien, train, and dinosaur dresses.

Menswear and womenswear is out; androgyny is in. Whether you’re L, G, B, T, Q or heteronormative, Sharpe Suiting tailors to bodies, not genders. As the brand blazes a trail, will others follow suit? Are we on the brink of a fashion revolution?

Gender roles are a regular topic of debate in the media, particularly concerning the way certain products are marketed gender-specifically. A 15-year old YouTuber has won the hearts of many Gen Z Tumblr and Twitter users with his video ‘Little Game’, which tackles the same issues.