With 350 million photos uploaded to Facebook every day, people are creating and looking at more images of themselves today than at any other point in history. And as our lives become permanently on display through the growth of social media, it’s changing how we see ourselves.

Dior has launched an anti-ageing serum enriched with pharmaceutical wizardry, which it's selling with the promise of 'cellular synchronisation'. The beauty brand has launched a microsite to explain exactly how the product and its ingredients work. Genius? Or jargon?

Supportive online beauty communities like How to be a Redhead are changing how young women see themselves and the products they buy. With over 100,000 followers and major brands queuing up for the 'Redhead Friendly' rating, could this be the most successful beauty tribe of all?

Just a month after releasing its own range of beauty products, beauty site Into The Gloss has secured $8.4 million in financing to expand. But can an online magazine leverage its expertise in women’s daily routines to beat the industry giants at their own game?