With smoking in decline, e-cigarettes are anticipated to be the future – but only by being culturally relevant can new brands like Vuse stand out. Will this high-tech alternative be enough reason for smokers to switch entirely?

From e-cigarettes to Coke Zero, people see ‘light’ alternatives as healthier – based not on the ingredients, but on everything from packaging colours to product labels. But if it’s simply a matter of perception, is a ‘healthy high’ truly achievable?

Does smoking more weed mean drinking less beer? With the legalisation of recreational marijuana in two states, Washington and Colorado, how will the arrival of a new drug affect sales of beer? And which brands will benefit the most?

Lonely stoners can now get dates with app High There! The Tinder-esque app ensures that the next person you’re matched with won’t be disapproving of your pot-smoking habits. It's designed for smokers to find like-minded potheads for a hook-up, smoke-up or maybe even love.