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  • L’oréal conducts global vlogger search
  • L’oréal conducts global vlogger search
    Zoella (2014) ©
SIGNAL

L’oréal conducts global vlogger search

There are 14.9 billion beauty-related video views on YouTube with well-loved faces like Zoella and Michelle Phan commanding the attention of millions of potential beauty consumers. L’Oréal Paris is now turning to the vlogging community in a global talent contest to find a new make-up designer.

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