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  • L’oréal conducts global vlogger search
  • L’oréal conducts global vlogger search
    Zoella (2014) ©

L’oréal conducts global vlogger search

There are 14.9 billion beauty-related video views on YouTube with well-loved faces like Zoella and Michelle Phan commanding the attention of millions of potential beauty consumers. L’Oréal Paris is now turning to the vlogging community in a global talent contest to find a new make-up designer.



  • Article image 2015 Expert Outlook on Health and Beauty

    Which fitness fads will be big in 2015? How will digital developments change the way we shop for beauty products? Will beauty vloggers loose a bit of their sparkle? And which brands resonate with our quest for body acceptance?

  • Branded content pays to be transparent Branded content pays to be transparent

    From Zoella to Bethany Mota, the most popular vloggers are attracting huge audiences, whether they're reviewing make-up and fashion or just making people laugh. And brands are looking to vloggers to advertise products, but is it a smart strategy if it's not transparent?

  • Article image How to be a Redhead: a powerful beauty tribe

    Supportive online beauty communities like How to be a Redhead are changing how young women see themselves and the products they buy. With over 100,000 followers and major brands queuing up for the 'Redhead Friendly' rating, could this be the most successful beauty tribe of all?

  • Article image L’Oréal Beauty For All: because everyone is worth it

    As beauty brands connect more with their consumers, Beauty For All is L’Oréal’s attempt to make itself more accessible by turning away from a super glam aesthetic. But do we really want brands to abandon unobtainable glamour for more humble, emotive and ‘real’ visual tropes?