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  • US brand sells luxury pet beds
  • US brand sells luxury pet beds
    Sergiu Bacioiu (2009) ©

US brand sells luxury pet beds

The $59 billion pet market is a crowded one. Breaking into it is tough, and demands an understanding of the modern pet owner – or more accurately, pet parent. It’s exactly sort of nous that has helped former restaurant manager Tina Nguyen make her mark.



  • Premium pet care booms in China Premium pet care booms in China

    Regular health checks and acupuncture, gourmet food, premium hair dye, and miniature jewel-encrusted garments. These are the luxuries that the beloved pets of China’s middle class have grown accustomed to, and their doting owners are spending billions on their upkeep.

  • Article image Freshpet Select: feeding Fido like one of the family

    Pets have long been seen as family members, but does that mean they should be eating like one? FreshPet is just one of a large number of companies targeting these pampered pets’ 'parents' with high quality human-grade dog and cat food products fresh from the fridge.

  • Would you buy 'human-grade' dog food? Would you buy 'human-grade' dog food?

    A new class of upmarket 'pet parents' – who treat their dogs and cats like children – are ditching traditional pet foods in favour of more premium offerings. In turn, new innovations like 'fresh from the fridge' and 'personalised nutrition plans' are catching on.

  • Article image Creature comforts at Lady Dinah's Cat Emporium

    Seeing an opportunity to unite cat-lovers with their feline friends while supporting the local community, Lauren Pears is opening Lady Dinah’s Cat Emporium: London’s first cat café.