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  • The perfume shop with no labels
  • The perfume shop with no labels
    Yelp Inc. (2014) ©

The perfume shop with no labels

The perfume industry is set to be worth $38.8 billion by 2017. But sometimes it feels like half that money pays for fancy packaging and expensive adverts. A new perfumer in Milan is attempting to cut through all the noise and put the focus back on the products.



  • Article image How anonymous brands fare in the age of the overshare

    While many brands thrive on the traditional notion of being personable and attainable, others flourish by being 'faceless'. But from Maison Martin Margiela’s undisclosed designers to Muji’s minimalist homeware, how are these anonymous brands faring in the age of the overshare?

  • Ritz-Carlton serves cocktails like perfume Ritz-Carlton serves cocktails like perfume

    Perfume and cocktails may seem like an unlikely pairing, but at the fragrances bar in the Ritz-Carlton hotel in Berlin, guests can use their noses to decide what alcohol they’d like to drink. The drinking experience is the brainchild of mixologist-cum-perfumier Hennig Heissen.

  • Finding your perfect perfume Finding your perfect perfume

    Pinrose uses an algorithm to select people's perfect perfume. Its online 'Scent Finder' analyses seemingly unrelated tastes, like favourite colours or ideal landscapes, after research showed links with scent preferences. It's 75% accurate.

  • Article image Scent sensibilities: an interview with James Craven

    We speak to scent expert James Craven to get some detailed insights into what motivates consumers of luxury fragrance.