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  • The perfume shop with no labels
  • The perfume shop with no labels
    Yelp Inc. (2014) ©
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The perfume shop with no labels

The perfume industry is set to be worth $38.8 billion by 2017. But sometimes it feels like half that money pays for fancy packaging and expensive adverts. A new perfumer in Milan is attempting to cut through all the noise and put the focus back on the products.

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