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  • Starbucks goes high end with Reserve
  • Starbucks goes high end with Reserve
    Starbucks (2014) ©
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Starbucks goes high end with Reserve

While coffee has become a staple in the American diet, foodies have elevated the bean into a hallmark of connoisseurship, driving the market upscale. With a $20 million new flagship store in Seattle, Starbucks are following suit.

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