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  • Hiut Denim pays people to ‘break in’ jeans
  • Hiut Denim pays people to ‘break in’ jeans
    Hiut Denim ©
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Hiut Denim pays people to ‘break in’ jeans

Your perfect pair of jeans are the comfy, threadbare denims you’ve worn for the past two years. Converse tries to replicate scuff-marked soles with its Well-Worn collection, but Hiut Denim goes a step further by employing a ‘Denim Breaker’ to wear-in jeans before you buy.

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