Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Go anonymous and local with YikYak
  • Go anonymous and local with YikYak
    Garry Knight ©

Go anonymous and local with YikYak

Social network YikYak has raised $62 million in financing from the investors who backed Google and WhatsApp. Adding anonymity and geolocation to a Twitter-like stream, could YikYak, and its gossipy intimacy, be an indication of the future of social media?



  • Brands tread carefully with anonymous apps Brands tread carefully with anonymous apps

    Anonymous platforms like Ask.fm, Secret, Whisper and Yik Yak let people communicate in secret, with millions of 18- to 24-year-olds already using them. But as the apps attract bullying, brands are treading carefully despite the opportunity to target this age group.

  • Article image Social networking in secret

    The growing number of anonymous communication platforms highlights the importance and scale of the desire for privacy online. Anonymity has gained a sense of authenticity and safety – and only by understanding this can brands continue to communicate effectively.

  • Article image Why do we lie to ourselves?

    From the NSA scandal to the ‘white lies’ people tell themselves, we sat down with acclaimed behavioural economist Dan Ariely to learn more about the driving forces behind dishonesty.

  • Article image Lulu: private spaces for women

    It’s been described by Cosmopolitan as “Sex and the City marries Facebook”, but is man-rating app Lulu anything more than a reversal of the online objectification of women?