Halal Trip rates flights, hotel and tour packages according to their level of ‘Halal friendliness’. It’s aimed at the growing Muslim tourism market, worth $126.1 billion globally and predicted to grow on an average of 4.79% year-on-year until 2020.

The needs of Muslim beauty consumers, particularly in western cultures, remain relatively unexplored. This article explores the changing relationship between the Muslim faith, Halal lifestyles, and the beauty industry.

From the fashionable Mipsterz to the ‘Happy Muslims’, the latest cultural movements in the Islamic world have been well documented across social media. With a global population of approximately 1.57 billion, what are the implications for brands trying to reach modern Muslims?

Gone are the days where intrepid travellers would touch down on foreign soil without having any clue how to get around. In today's hyperconnected world, travellers are able to thoroughly research, itemise and plan their holidays on a level that's never before been possible.