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  •  More choice makes people value quality
  • More choice makes people value quality
    Mahalle Stackpole ©
SIGNAL

More choice makes people value quality

Buying a handbag? The choice is wide, from a canvas tote to a leather Hermès. But how does this influence the way we we value quality over price? Research suggests that a wider range of options sharpens the appreciation of quality, driving people toward luxury goods.

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