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  • ASOS leads with personalised shopping
  • ASOS leads with personalised shopping
    Asos ©
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ASOS leads with personalised shopping

Once, people were happy to trawl through thousands of products to find the right one. Now, time-starved shoppers want to be shown an “edited” version with products relevant to them. ASOS has stepped up and started to offer this to its customers.

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