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  • New soft drinks drive restaurant visits
  • New soft drinks drive restaurant visits
    DRY Drinks ©

New soft drinks drive restaurant visits

Foodie culture is spreading to soft drinks, with more people saying the drinks available at a restaurant influence their decision of where to eat. With new flavour varieties, healthier options and customisation on the menu, the gourmet soft drink is on the rise.



  • Article image Vita Coco: the appeal of ‘nature’s soda’

    Marketed as 'nature’s Gatorade', Vita Coco has become popular way beyond the gym. It has a 60% market share in the US, and over 90% in the UK, where it’s the fastest-growing non-alcoholic drinks brand. But just how did Vita Coco turn coconut water into a global phenomenon?

  • Article image Why restaurants are serving a side order of drama

    Dining out is evolving. With the restaurant industry now worth over £40 billion in the UK alone, more venues are taking inspiration from theatre, television and film to create story-rich, immersive and highly sensory experiences that entice new diners through the door.

  • Article image A bite to drink? Mamma Chia's take on snacking

    With diet-conscious consumers looking for quick and healthy snack options, drinkable foods like Mamma Chia's organic seed juices are bridging the gap between categories.

  • America's craft soda America's craft soda

    First craft beer and now craft soda - the Pear Delicatessen cafe in Seattle has a treasure trove of micro-bottlers and regional colas with 250 flavors and 50 brands, spanning across whole America.