Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Brands tread carefully with anonymous apps
  • Brands tread carefully with anonymous apps
    Ask.fm ©

Brands tread carefully with anonymous apps

Anonymous platforms like Ask.fm, Secret, Whisper and Yik Yak let people communicate in secret, with millions of 18- to 24-year-olds already using them. But as the apps attract bullying, brands are treading carefully despite the opportunity to target this age group.



  • Article image How anonymous brands fare in the age of the overshare

    While many brands thrive on the traditional notion of being personable and attainable, others flourish by being 'faceless'. But from Maison Martin Margiela’s undisclosed designers to Muji’s minimalist homeware, how are these anonymous brands faring in the age of the overshare?

  • Leak promotes anonymous honesty Leak promotes anonymous honesty

    Ever wanted to tell someone something, but lost your nerve? Web service Leak has been created with the intention of solving this problem, enabling people to send anonymous emails to anyone they know. The example on the site? "I think you're so sexy, even if you're fat."

  • Article image Social networking in secret

    The growing number of anonymous communication platforms highlights the importance and scale of the desire for privacy online. Anonymity has gained a sense of authenticity and safety – and only by understanding this can brands continue to communicate effectively.

  • Article image Backchat: experimenting with anonymity

    Younger generations see anonymity as something that can be surrendered for benefits. Messaging app Backchat initially hides your identity, slowly revealing it as you interact with others.