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  • Brands tread carefully with anonymous apps
  • Brands tread carefully with anonymous apps
    Ask.fm ©
SIGNAL

Brands tread carefully with anonymous apps

Anonymous platforms like Ask.fm, Secret, Whisper and Yik Yak let people communicate in secret, with millions of 18- to 24-year-olds already using them. But as the apps attract bullying, brands are treading carefully despite the opportunity to target this age group.

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