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  • Complex skincare routines in Japan
  • Complex skincare routines in Japan
    MOTOKI Plasticboystudio ©

Complex skincare routines in Japan

‘Cleanse, tone, moisturise’ is the beauty mantra that most American women try to abide by. They may be surprised to learn that Japanese women have much longer daily skincare routines of up to 11 steps, taking up to 20 minutes every morning.



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  • Article image BeautyPlus: fulfilling Asian beauty ideals

    Asia's selfie obsession is more prominent than ever, giving rise to beautifying apps that automatically detect facial features, and enhance them according to Eastern beauty ideals.