Potatoes may seem like a staple part of the average diet, but they're playing a smaller and smaller role in the eating habits of the average American. With less time to cook, and a rising interest in healthy eating, the spud is suffering a nose dive in popularity.

Digital is transforming how we eat. Anyone with a kitchen and a camera can take a picture, upload it and watch it spread in seconds. With millions of recipes and thousands of bloggers, nutritionists, and chefs at our fingertips, how is 'always on' information shaping our diet?

From understanding what exactly is in the coffee you’re drinking, to knowing how polluted the air in your back garden is, people are looking for microscopic details to feel informed. But who is this new curious group of people? And what will they do with this information?

Many people who are into the CrossFit workout also abide by the Paleo diet. At the same time, plenty of people are buying into the internet's obsession with bacon. Based on these insights, Reebok is launching Reebok Bacon (which abides by Paleo recommendations) at the 2014 Reebok CrossFit Games.