Every year in the weeks leading up to the holy month of Ramadan, London’s high-end department stores and boutiques fill up with Middle Eastern tourists looking to do some upscale shopping before a month of restraint, a practice dubbed ‘Ramadan Rush’ or ‘Harrods Hajj.’

Each year, Muslims worldwide observe Ramadan. It's the month when brands spend the most on marketing to Muslims, hoping to attract customers breaking their fast in the evening. Having already launched an Arabic website and stores in the Middle East, DKNY introduced a Ramadan collection in July 2014.

As UK shoppers adopt an increasingly frugal mindset, the perception towards value products is changing. Despite traditional ideals, the majority of Brits now consider supermarket own-label products to be on par, and two in five consider them better, than branded equivalents.

While it may be increasingly difficult to define what 'being British' means, the country’s core eating habits have stood the test of time. Exporting this abroad, Londoner Harry Spencer has opened what he claims is China’s first authentic British restaurant.