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  • Pound Zones put off bargain hunters
  • Pound Zones put off bargain hunters
    Bruce Stockwell (2010) ©
SIGNAL

Pound Zones put off bargain hunters

Despite introducing Pound Zones and multi-buy offers, Tesco is losing customers, while the likes of Aldi and Lidl are fast becoming the UK’s favourite supermarkets. Why aren't Tesco's discounts attracting the growing number of bargain-hunters?

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