Lying in his hospital bed, terminally ill teenager Stephen Sutton shared a photo on Facebook for his final week. A week later, he is still alive and has raised over £3 million for charity, showing the powerful effect of telling a personal story through social media.

As distinctions between public and private lives continue to blur, consumers – particularly those from Generation Y – are finding increasingly ingenious ways of monetising every minutiae of their existence.

Dalston partygoer Jenny Baker has raised more than £10,000 for a local homeless man to return to Jamaica in just one week, after meeting him on a night out and launching Twitter campaign and Go Fund Me page '#getmichaelhome'.

The pursuit of happiness within the workplace has always been important - and as Millennials join the workforce, they're vocalising it more than ever. So how can a company make things work for current employees and ensure they’re appealing to today's many jobseekers too?