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  • Birchbox goes bricks and mortar
  • Birchbox goes bricks and mortar
    Birchbox ©
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Birchbox goes bricks and mortar

Online beauty retailer Birchbox has opened its first store in New York City's SoHo. With over 400,000 active subscribers, Birchbox's store aims transpose its online success to the real world by combining the best elements of both online and offline retail experiences.

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