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  • Big data is changing the beautiful game
  • Big data is changing the beautiful game
    Nike Soccer ©

Big data is changing the beautiful game

A month before Germany stunned the world with a 7-1 win against Brazil in the World Cup, business software firm SAP was demonstrating how the German football team is leveraging data to strategise. Using tablet technology, the quantified self movement has come to football.



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    When Sony gifted all 736 World Cup players with headphones, it was with the idea of more than three billion people watching from across the world. Instead, players wore the Beats overheads they already own, leading FIFA to ban Beats from the stadium altogether.

  • Article image LeapBand: do we have to track our children’s play?

    Toy maker LeapFrog has created a watered down version of what every adult seems to be playing with today – a fitness tracker. Called the LeapBand, it motivates kids to jump around and be more active. But do parents really need to be tracking their kids while they play?

  • Article image Me & the machines: wearable technology

    With half a billion wearable devices shipping in the next few years, soon interacting with smart cities will seem as 'normal' as checking Facebook.

  • Article image Being+

    Whether it is through ‘levelling up’ or the distant promise of biotech, people are determined to be the best version of themselves possible.