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  • Give brands a missed call in India
  • Give brands a missed call in India
    Laura Taylor ©
SIGNAL

Give brands a missed call in India

Known as ‘Biper’ in France, ‘Tok’ in Portugal, or ‘Flashing’ in Nigeria, a missed call can mean “I got home ok” or “I’m free to meet you now.” Indians often give each other missed calls to communicate for free, and in Bangladesh missed calls account for 70% of mobile traffic.

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